1. Data Controller

TropicalBikes.dk
Vester Voldgade 2A, 1552 Copenhagen, Denmark
Email: info@tropicalbikes.dk
CVR: 36421061

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2. What Personal Data We Collect

We may collect and process the following personal data:

• Contact information: name, email address, phone number.
• Booking details: rental dates, bike type, delivery location (if applicable).
• Payment information: processed securely through our third-party payment providers.
• Technical data: IP address, browser type, pages visited, device information.
• Communication: messages sent via contact forms, emails, or chat.

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3. Purpose and Legal Basis for Processing

We process your data for the following purposes:

• To manage bookings and provide our services (contractual necessity)
• To send booking confirmations and service-related emails (legitimate interest)
• To improve our website and services (including analytics) (legitimate interest)
• To comply with legal obligations (legal obligation)
• To send marketing emails (only if consented) (consent)

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4. Data Retention

We keep your personal data only for as long as necessary for the purposes stated in this policy or to comply with legal requirements.

• Booking information is retained for [e.g., 5 years] to fulfill accounting and legal obligations.
• Marketing preferences are stored until you withdraw your consent.

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5. Data Sharing

We may share your data with:

• Payment service providers (e.g., Stripe, PayPal)
• IT and hosting providers
• Analytics and marketing service providers (see below for Google Analytics)
• Legal or governmental authorities if required by law

We do not sell or rent your data to third parties.

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6. Cookies and Tracking Technologies

TropicalBikes.dk uses cookies and similar technologies to provide and improve our website, to remember your preferences, and to analyze website traffic.

What are cookies?
Cookies are small text files stored on your device when you visit a website. They help us recognize your device and store information about your preferences.

Types of cookies we use:

• Essential cookies: Necessary for the website to function (e.g., booking forms, secure log-ins).
• Performance cookies: Help us analyze how visitors use our site (e.g., Google Analytics).
• Functionality cookies: Remember your preferences to provide enhanced functionality.

Managing cookies:
You can control and delete cookies through your browser settings. You can also withdraw your consent at any time via our cookie banner or settings link.

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7. Use of Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics uses cookies to collect data such as:

• IP address (anonymized)
• Browser type
• Pages visited
• Time spent on each page

We have configured Google Analytics to anonymize IP addresses (through IP masking), ensuring no personal identification.
Data collected by Google Analytics may be stored on servers in the USA. We have entered into Data Processing Agreements with Google to ensure GDPR compliance.

You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on: https://tools.google.com/dlpage/gaoptout.

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8. Your Rights Under the GDPR

You have the right to:

• Access your personal data
• Correct or delete your data
• Withdraw your consent at any time
• Object to processing or request data portability
• Lodge a complaint with the Danish Data Protection Agency (Datatilsynet)

To exercise your rights, please contact us at info@tropicalbikes.dk.

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9. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse.

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10. Changes to This Policy

We may update this policy from time to time. The latest version will always be available on our website.

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11. Contact

If you have any questions or concerns about this privacy policy, contact us at:
📧 info@tropicalbikes.dk
📍 Vester Voldgade 2A, 1552 Copenhagen

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